Affle: Affle files 15 patents in India, strengthens its global tech IP portfolio

Affle (India) Limited has announced the filing of 15 patents in India. These newly filed patents cover advanced artificial intelligence (AI) subject areas, including automated AI agents, personalization & recommendation, predictive analysis, privacy management, enhanced fraud detection and security.
These patents aim to power innovations across futuristic use cases of interaction, training and integration of Generative AI agents and leveraging advanced AI-driven capabilities across the value chain for responsible conversion-driven marketing. The technology is said to enable newer use cases beyond mobile- based interaction to include signals and intelligent interactions across connected devices. These filings also include patents towards data privacy and enhanced fraud detection approaches to AI agents, including secure public cloud enclave, secure transfer system and data destruction, and more.
Commenting on its IP portfolio, Anuj Khanna Sohum, the MD and CEO of Affle said, “These patents continue to augment our tech portfolio and cover the salient aspect of responsible and ethical integration of AI. We remain committed towards powering digital transformational journeys for advertisers globally and make sustained efforts towards advanced digital technologies that build greater defensibility, provide competitive differentiation and strategic value to our customers. We believe our advanced artificial intelligence capabilities will help us drive the next level of adoption for smart connected devices across markets in line with our Growth Vision 2030.”
“Our tech innovation efforts are set to enhance our advanced AI-driven intelligence based consumer experiences and power next-gen customer-centric technologies. “We continue to focus on expanding the breadth of our IP assets that will enable us in driving a sustainable business impact & ensure we deliver conversions across connected devices,” said Charles Yong, the Chief Architect and Technology Officer.

DRDO develops anti-drone tech, BEL and other private companies to work on it

The Defense Research and Development Organization (DRDO) recently sought interest from companies to develop anti-drone technology. Now, a report by The Hindu has revealed that DRDO has asked BELL, Larsen and Toubro, and Adani Group to develop the tech. In its expression of interest, DRDO detailed how anti-drone technology works and why it is needed.
“To mitigate and negate the impact of drones, there is a requirement to develop and deploy counter drone systems for detection, deterrence and destruction of incoming drone threats,” said DRDO in the EOI letter.
As per DRDO, considering the unique nature of drones in terms of speed, size, hovering capability and resemblance to birds, no sensor system in standalone will be able to provide sufficient detection, tracking and identification capability to guarantee a reliable
and effective defense against threats from drones. Conventional air defense solutions currently available with the country, which are designed to detect large, fast moving aerial objects, are not effective against small, low flying and slow-moving drones. “Therefore, a combination of several types of detection capabilities including emission and reflection of microwave, infrared, visible light etc are required to detect and identify drones,” noted DRDO.
How does a counter drone system work?
A counter-drone system is designed to detect, track, and identify airborne drones through the utilization of diverse sensors. It facilitates the seamless transfer of this information to affiliated systems, enabling the deployment of counter techniques to thwart their intended operations. These countermeasures include soft kill methods to disrupt functionality and hard kill options for the outright destruction of the detected drones, as per DRDO
The system can detect, identify and neutralize different types of drones including Small Hybrid UAVs, Micro UAV/Multi rotor, and Nano UAVs.
The Counter Drone System contains several integral components to effectively neutralize airborne threats. Firstly, it incorporates a state-of-the-art drone detection and tracking radar, ensuring precise monitoring of aerial targets. Complementing this radar capability, a day and night camera equipped with laser ranging technology enhances the system’s proficiency in detecting and tracking drones. To implement soft kill measures, the system features a Communication Channel Detection & Jamming system, effectively disrupting the communication channels of the targeted drones.
Additionally, a GPS Jamming/Spoofing System is integrated, further impeding the drones’ capabilities through GPS interference. For more decisive actions, a Laser Directed Energy Weapon System is included to execute hard kill strategies. Centralizing control and coordination, the Command & Control Center (C3) serves as the nerve center of the system, empowered by a reliable power source to ensure the seamless operation of the entire counter-drone system.

Top Tech Gadgets News Today May 15 Apple New Mac Launch WWDC WhatsApp 12 Updates Facebook Apologize Friend Request Glitch

Apple iPhone 15 Series Will Be Manufactured By Tata Group In India

Homegrown conglomerate Tata Group could become the fourth assembler for Apple iPhone 15 series in India. The other assemblers of the iPhone 15 lineup will be the biggest Apple contract manufacturer Foxconn along with Luxshare and Pegatron while the fourth manufacturer will be Tata Group, the first local Indian manufacturer, according to market research firm TrendForce. Tata Group will assemble a small chunk of the iPhone 15 series models in India. The conglomerate has recently acquired Wistron, so it has now got the company’s India iPhone production line. Tata Group, therefore, will reportedly become the new contract partner for iPhone manufacturing in India, and the fourth manufacturer for Apple after Foxconn, Pegatron, and Luxshare, the TrendForce added.

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WhatsApp May Bring 12 New Updates Soon

Meta-owned WhatsApp is likely to bring as many as 12 new updates that will include multiple features, in a bid to improve user experience, on the world’s most popular messaging platform. According to WABetaInfo, the Meta-owned company is currently testing these features under beta. These features are likely to make their way to WhatsApp users soon. It should be noted that the Meta-owend platform is working on a new feature called “Channels” for broader communication with more people, which is going to come with 12 new, elaborate features. This is likely to be similar to Instagram Channels and Telegram Channels.

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Apple Supplier Foxconn Invests $500 Million In Telangana

Biggest Apple iPhone maker and supplier Foxconn is set to invest a whopping $500 million to set up manufacturing facilities in the southern Indian state of Telangana, news agency Reuters reported on Monday. Foxconn’s investment in the state is likely to give way to 25,000 jobs in the first phase, according to Telangana’s IT minister KT Rama Rao announced on Twitter. “Demonstrating the “Telangana Speed”, I am happy to announce the groundbreaking of first of Foxconn’s plants in Telangana at Kongar Kalaan today With an investment of over $500M it will create 25,000 direct jobs in first Phase #Telangana #Foxconn,” the minister announced.

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Apple May Launch Newer Macs With M3 Chip By End Of 2023

Apple is likely to unveil newer Macs with the upcoming M3 chips by the end of this year, according to Mark Gurman of Bloomberg. This tip about MacBooks comes ahead of the upcoming Apple WWDC 2023 annual conference. According to Gurman, the tech giant is likely to launch the next-generation Macs with the new M3 chip before the year ends.

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Meta Apologies For Glitch That Sends Unwanted Friend Requests

Meta, has reportedly issued an apology for a technical error that caused inconvenience to Facebook users. As reported by The Daily Beast, according to a spokesperson for Meta, the glitch occurred due to a recent app update, resulting in unintended friend requests being sent out. However, the issue has been addressed and rectified to prevent further occurrences. “We fixed a bug related to a recent app update that caused some Facebook friend requests to be sent mistakenly. We’ve stopped this from happening and we apologize for any inconvenience this may have caused,” the spokesperson said. It’s worth noting that this glitch occurred during a period of restructuring within Meta, Facebook’s parent company. Meta has recently undertaken significant layoffs, reducing approximately 13 per cent of its workforce, equating to more than 11,000 employees being let go.

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5G Connections In Asia-Pacific To Grow Up To 3.2 Billion In 2025

According to a recent report by market research firm International Data Corporation (IDC), the number of 5G connections in the Asia-Pacific region, including both mobile subscribers and Internet of Things (IoT) connections, is projected to soar from 574 million in 2021 to 3.2 billion in 2025. This represents a five-year compound annual growth rate (CAGR) of 87.9 per cent. The deployment of 5G services in the region is being driven by various factors, with the Industrial Internet of Things (IIoT) being a significant contributor.

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